Career

Advantages and disadvantages of building your own website for your business.

From design to automations

Published: 21 May 2026

Updated: May 2026

Advantages

* I can change colors, sections, text, add pages, move things around, and update everything whenever and however I want.

* I don’t have to explain my vision to anyone. I can keep testing it myself until it feels right.

* I keep my voice, style, and preferences intact. My “vision” doesn’t get lost in the awkward translation between me and someone technical.

* I learn and test the business from the inside: structure, funnels, pages, navigation, logic. It becomes a skill set that stays with me and grows alongside me.

* I can test quickly: a title, a hook, a new page, a lead magnet, a button. I make it, see how it works, adjust it.

* It helps me clarify my offer. When you try to put what you sell into words on a page, you start noticing where the weak points are.

* It gives me a sense of control and security. Especially when the business is still “in the making,” it’s comforting to know I can fix anything immediately.

* I’m building independence: I don’t rely on anyone for small changes, urgent edits, or spontaneous ideas.

Disadvantages

* I waste a lot of time changing things: colors, design, fonts, spacing.

* I update too often and end up changing all the pages just because I changed one small thing (like the menu style or the main color).

* I can procrastinate very easily while staying “busy,” avoiding what truly matters because I have all kinds of visibility fears.

* Perfectionism becomes an excuse: “it’s not ready yet” = I’m still not putting myself out there.

* I risk confusing aesthetics with strategy: looking good doesn’t mean selling well.

* I change direction when my emotional state changes. The website becomes a mirror of my transitions (dark today, white tomorrow, then pink), and that can create inconsistency for someone visiting for the first time.

* I spend my creative energy on tiny details instead of putting it into content, offers, videos, emails, and sales.

* I start too many things and finish them slowly: too many pages, too many ideas, too many modules… and I stay in “building mode” longer than in “delivery mode.”

* I end up feeling overwhelmed: when you’re the creator, designer, copywriter, and strategist all at once, it’s very easy to feel like it never ends.

* I can avoid real feedback: if I keep changing things, I never truly see what works (because I don’t leave anything on the “market” long enough).

* It slows down launching: instead of publishing a simple page that could already bring sign-ups, I can spend weeks working on a “final version” that doesn’t actually exist.

It changes just like my thoughts do. Daily. I think that’s the biggest disadvantage. A lot of time wasted for nothing.

The website is not a finished object. It’s alive. It changes the same way I do. The only thing I need to learn is how to detach the things that don’t matter from the things that would actually bring growth and sales.

The only real focus should be: visibility + content + offer + follow-up.

And after building the website, I finally understand why everyone says you should start by building an audience first: give free information, eventually create an offer, maybe a live course, and only then start seeing what actually works and what people truly want. After you understand that, you build structure behind it — like a website.

Everything else? A PDF sent through Messenger from any social media platform is enough. And honestly… it’s trendy too.

I started the other way around

I started the other way around. I built the entire structure first, but I didn’t have the visibility to see if anyone actually wanted it or if it could even cover its own costs. If there was real interest in what I offer. If I hadn’t spent months building something for nothing.

Still… those few pieces of feedback feed me with enough enthusiasm to feel that it truly matters.

So?

Don’t do it like I did. Not in this order.

Start with building an audience first. That’s how you test whether people are genuinely interested and whether someone actually needs what you offer. Then you adapt based on what you discover. You start making money and you invest that money into building the structure behind it.

Created with 🩷 by me

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